Jul 2026 – Present
Marketing Lead
ShopView
Leading marketing for a vertical SaaS platform built by heavy-duty repair shop operators: workflow automation, inventory, customer engagement, and profitability for independent diesel, truck, trailer, fleet, and equipment shops across North America.
- →Own end-to-end marketing strategy with the CEO: awareness, lead gen, pipeline, and customer acquisition.
- →Content-led growth across YouTube, newsletter, blog, social, and customer education; case studies, collateral, and sales enablement.
- →SEO, AI search visibility, online reputation, PR, and industry positioning in an underserved vertical.
- →Demand generation oversight, marketing ops, CRM automation, and alignment with sales on CAC, MQLs, SQLs, and pipeline contribution.
- →Hybrid remote from Calgary with periodic in-person sessions.
#marketing#b2b-saas#vertical-saas#leadership
Apr 2024 – Jun 2026
Senior SEO Strategist
Powered by Search
B2B SaaS demand generation at a Toronto agency focused on high-ACV software. Advanced SEO, topical authority, and organic pipeline for cybersecurity, business software, fintech, and proptech.
- →Develop SEO programs averaging ~200% organic traffic growth across client portfolios.
- →Cyera (data security): topical clusters around DSPM, glossary strategy, AEO, contributing to $7.9M qualified pipeline and 60% growth in new organic users over 12 months.
- →Clients across cybersecurity (Cyera), landscaping software (LMN), multichannel ecommerce ops (GoFlow), workforce gamification (ZIZO), fundraising tech (Kindsight), proptech (True Vision Analytics / Rehab Valuator), quantum computing (D-Wave), healthcare messaging (TxtSquad), proxy infrastructure (WebShare), and ecommerce analytics (Saras Analytics).
- →Content optimization, technical SEO, and organic demand generation for complex enterprise buying cycles.
#seo#b2b-saas#demand-gen#content
Dec 2022 – Jan 2024
General Manager
Twelverays
Led operations at a full-service digital marketing, CRM, and web development agency in Vancouver. Managed delivery for 20+ B2B and SaaS clients across North America.
- →Oversaw a team of 10 employees and 5+ interns; built SOPs, optimized workflows, and trained staff on SEO, paid media, and web delivery.
- →PatSnap: international SEO, 77% organic traffic growth in six months.
- →The Hale Pau Hana (Maui): website, Cloudbeds integration, paid + email, 138% increase in direct bookings.
- →Golden State Paving: website redesign, 74% more online leads in three months. Air Conditioning of Arizona: local SEO, 112% organic traffic in four months.
- →Wynford Strata Management: Dynamics 365 automation + SEO, 58% faster admin tasks. MotionGrey: ecommerce SEO + site reliability, 91% organic traffic growth.
- →Jouta HR: integrated SEO and paid, 83% more qualified leads. Gleam Law: WordPress ops, uptime from 87% to 99%.
#leadership#agency#seo#crm
Aug 2021 – Aug 2023
Software Developer & Digital Marketing Specialist
Vinyltek Windows
Full-stack development and organic growth for a Vancouver window manufacturer: backend systems and search-driven lead generation.
- →Built an ASP.NET inventory management system to streamline stock tracking and reduce operational errors.
- →SEO strategy that increased organic traffic by 150% and improved Google lead conversion rates by 25%.
#development#seo#aspnet#manufacturing
Jan 2022 – Jan 2023
Senior Software Engineer & SEO Specialist
YUNITI
Custom Shopify commerce build paired with search optimization for a growing retail brand.
- →Developed a custom Shopify theme and backend to improve site performance and checkout experience.
- →SEO program increased organic traffic by 40% and sales conversions by 20%.
#shopify#development#seo#ecommerce
Mar 2022 – Dec 2022
Senior Digital Marketing Lead
Twelverays
Client-facing SEO and performance marketing for up to 10 accounts at a time, from strategy through reporting.
- →Drove an average of 60% organic traffic growth per client through targeted optimizations and data-driven analysis.
- →Managed content, technical SEO, and lead generation across B2B and local-service accounts.
#seo#client-services#analytics
Apr 2020 – Mar 2022
Web Developer & SEO Specialist
Microserve
WordPress development and demand generation for an IT solutions reseller working with enterprise hardware brands.
- →Developed and optimized a custom WordPress site in PHP for performance, functionality, and analytics-driven SEO.
- →Contributed to demand generation campaigns with Dell, Microsoft, and Lenovo.
#wordpress#php#seo#b2b
Mar 2020 – Mar 2022
Web Developer & Digital Marketing Specialist
Twelverays
Early agency role: custom Webflow and WordPress builds with SEO and site-speed optimization.
- →Designed and developed custom Webflow sites and optimized WordPress properties for engagement and rankings.
- →Focused on technical performance, user-friendly design, and search visibility for SMB and B2B clients.
#webflow#wordpress#web#seo