Matthew Finlayson
02[Project]

Projects

Things I'm building, shipping, and maintaining at the intersection of software, marketing, and sports. Listed newest-leaning first.

Count
3

P-012026
Building

Athlete Hunt

Two-sided marketplace for athletic recruiting: structured athlete profiles, search that respects how scouts actually evaluate talent, and outreach tooling. Built to make a noisy, relationship-driven market legible.

Role
Founder / Build
Tags
#marketplace#sports#next.js#search
P-022025
Ongoing

PawShot

Built with my best friend Craig for dog parents tired of blurry, looking-away shots. Pick a cue (squeaky toy, doorbell, bark), tap to play it, tap again when you have eye contact. Live on iOS, coming to Google Play. Free to start, no account, photos stay on your phone.

Role
Founder, with Craig
Tags
#ios#camera#dogs#consumer
Visit pawshot.io
P-032025
Ongoing

Up In The Rafters

A publication my dad Steve and I built from the ground up. We cover the NBA, NFL, MLB, NHL, golf, the Olympics, college sports, and more: explainers, history, and sharp takes with historical perspective and data behind them. 10,000+ newsletter readers and growing.

Role
Founder, with my dad
Tags
#media#sports#editorial#newsletter
Visit upintherafters.com