Matthew Finlayson
01[Status]

Now

A snapshot of what I'm focused on right now, inspired by the /now page convention started by Derek Sivers. Updated when priorities shift, not on a schedule.

Current Date
Jul 10, 2026
Loc
Vancouver, BC

[Focus]3 active
StartingBuilding

ShopView: marketing lead

Joining in July to build and run marketing for heavy-duty repair shop software: content, SEO, demand gen, PR, and brand in a vertical legacy tools never served well.

BuildingBuilding

Athlete Hunt: recruiting marketplace

Shipping the first version of athlete profiles and scout search. Marketplace liquidity is the whole game.

GrowingOngoing

Up In The Rafters

Independent sports publication with my dad: explainers, history, and takes for fans who care.

[Elsewhere]
Reading
The Beginning of Infinity, David Deutsch
Listening
Long live ball: basketball + production podcasts